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DAM Europe 2023

The Art and Practice of Managing Digital Media

Isobel Fraser-Underhill

Visual Identity and Content Operations Manager

Megger Limited

Isobel is the visual identity and content operations manager for Megger, a manufacturer and global leader in electrical testing equipment and solutions. With 8 factories globally and presence in over 130 countries and multiple sub brands and corporate partners, content and asset management is a must for success.

Isobel has a background in graphic design, with 15 plus years as a designer in various areas she was given the great challenge of planning and implementing the company’s DAM system in 2018. Being the DAM system owner and designer, she took the project from inception to what it is today: the backbone of asset and content delivery for the company.

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