DAM Europe 2023

The Art and Practice of Managing Digital Media


Georgina Grozier

System & Content Development Manager

Kingfisher PLC

As the parent company of some of the biggest retail brands in the DIY market, Kingfisher’s ambition is to become the leading home improvement company in Europe. To deliver this objective, the company launched the ‘Powered by Kingfisher’ strategy in June 2020. The work being undertaken to drive this ambitious goal forwards, includes an innovative group-wide digital content programme. This involves migrating and holding all digital content assets into one asset management system. The rollout and successful implementation of DAM across the Kingfisher group is managed by Georgina. 

In her role, Georgina builds the business processes associated with successful digital asset management and oversees the migration of assets from 7 of Kingfisher’s banners into the group ContentHub DAM to create one central hub of content. This work delivers significant cost efficiencies for the business by supporting a content strategy that seeks to optimise content production and usage. Prior to her work at group, Georgina spent 5 years managing content within the ecommerce team at one of the businesses largest banners, B&Q.  

What others say

HS DAM events are simply the place to be for people passionate to learn about DAM and all its connected learning.

Liam Bennett
Tempur Sealy International

Great to be back in person at the HS DAM Europe 2022! Great opportunity to hear from peers in the industry and actually meet people again. Leaving with lots of areas to explore!

David Furness

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society