DAM Europe 2023

The Art and Practice of Managing Digital Media


Dean McElwee

Director, Global eCommerce Collaboration

The Stanley Black & Decker Company

Dean’s remit covers Retail eCommerce, both omnichannel and marketplaces, B2B eCommerce and Direct Consumer. As an experienced commercial leader, Dean has a proven track record of designing and implementing innovative growth strategies that not only drive performance but also higher engagement and profit. He has successfully led business initiatives across Sales Leadership, Retail Consulting and eCommerce.

Dean’s experience of having worked both in Africa and Europe and across multiple regions gives him a unique insight into working with countries in various stages of business development.

Before joining The Stanley Black & Decker Company, Dean held roles at The Kellogg Company, The Coca-Cola Company, Mastercard Advisors and Nestle.

What others say

HS DAM events are simply the place to be for people passionate to learn about DAM and all its connected learning.

Liam Bennett
Tempur Sealy International

Great to be back in person at the HS DAM Europe 2022! Great opportunity to hear from peers in the industry and actually meet people again. Leaving with lots of areas to explore!

David Furness

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society