DAM Asia-Pacific

The Art and Practice of Managing Digital Media

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Hilton’s APAC Growth Enabled by DAM and Other Content Systems

24 March, 10.15 AM SGT

Hilton continues to grow across the globe with a strong emphasis in the Asia Pacific market. Critical to the business, the team utilizes several content systems, and at the core is the DAM and CMS. With building and maintaining over 6000 property and brand websites, Liana Cave, Director, Content Management & Publishing, Global Marketing & Loyalty at Hilton will share the importance of the DAM and CMS, and how they must work in concert to allow Hilton to add nearly one hotel a day to their system.

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