DAM Asia-Pacific

First Sessions Announced

We are busy developing an exciting agenda for DAM Asia-Pacific so keep your eyes peeled for details. Register for the event and be the first to hear about new sessions and speakers!

If you are interested in speaking at DAM Asia-Pacific, please contact Aleesha Nagra at 
aleeshan@henrystewart.co.uk.

In the meantime, check out the first 6 exciting sessions announced:
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Hilton’s APAC Growth Enabled by DAM and Other Content Systems 

Hilton continues to grow across the globe with a strong emphasis in the Asia Pacific market.  Critical to the business, the team utilizes several content systems, and at the core is the DAM and CMS.  With building and maintaining over 6000 property and brand websites, Liana Cave, Director, Content Management & Publishing, Global Marketing & Loyalty at Hilton will share the importance of the DAM and CMS, and how they must work in concert to allow Hilton to add nearly one hotel a day to their system.

DAM and Heritage: Cultural Permissions​ 

Nicola Caldwell, Digital Asset System Manager at the Museum of New Zealand Te Papa Tongarewa, shares insights into the world of cultural permissions which, in many cases, go beyond copyright permissions.  Nicola will highlight managing relationships with communities, artists, other institutions and indigenous groups and the vital importance of representing these groups in the museum’s metadata.  Nicola will focus elements of her session on:

• The importance of rights and metadata
• Enhanced re-use permissions
• Why driving collaborative working practices is paramount
• Close working relationships across all teams – rights management, information and records management and content producers
• User-adoption strategies

Metadata Makes the Difference 

Metadata is much more important than is commonly appreciated. It impacts our personal and business data in mysterious, underappreciated ways. If data is the language upon which our modern society will be built, then metadata will be its universal grammar. It is an important determinant of meaning. 

No company can fully exploit its content and knowledge unless it optimizes its metadata practices; and optimizing metadata practices requires a holistic schema supported by robust technology, well trained people and properly structured processes. 

When done well metadata increases the return on investment by unlocking the full potential of assets. It powers better ingestion, discovery, sharing and distribution. 

Once content owners, marketing technologists, and all those managing content fully understanding how metadata can enhance the value of their assets they can empower digital operations - from creation and discovery all the way to distribution.

This presentation by John Horodyski, Director, Insights & Analytics, Salt Flats, will cover:

• The basic concepts of metadata
• Its importance
• Why and where it is needed
• How it is best used in DAM and content management systems.

DAM at the Centre of Creative Operations

Jing Wang, Principal Consultant EMEA & APAC, ICP shares best practice in developing a creative operations environment that drives the optimisation of new content delivering: 

• Efficiency gains
• Better governance programs
• Reuse and repurposing of existing materials
• Integration and an enhanced return on investment in all marketing technologies 

All whilst driving the highest levels of user adoption within international organisations and their agency networks.

Digital Preservation and the Role of DAM

Preserving the memories of nations including cultural heritage and government records in a digital world is important to ensure access by future generations. However, rapid obsolescence of technology and the exponential growth of data makes it particularly challenging, 

What is DAM’s role in this context?  

Join Yaso Arumugam, Chief Information Officer and Information Security Officer at National Archives of Australia as she explores the challenges of digitally preserving a collection with over 40 million items. She will review best practices, standards, and processes to be adopted to ensure successful preservation of digital assets for future access.

Maximizing Assets in Multi-Market Creative

Are you an e-commerce brand looking to expand to new markets through advertising? Or perhaps you’re already working with local teams to get campaigns translated and up and running. Either way, this is the session for you. Join Raushida Vasaiwala, General Manager APAC at Celtra, to learn about regional expansion, local market activation, and maximizing asset usage in creative production to meet the growing demands of multi-market advertising.

Session highlights include:

• How to achieve creative excellence at a global scale
• Localization challenges, cultural nuances and how to solve them
• How automation can help with new market expansion