Andrew is the co-founder and CEO of Sydney-based Creative Folks, a team of technologists who consistently innovate content management and systems integration to make the complex simple. Creative Folks guide businesses to overcome the challenges of content production, operational wastage, and the reduction of manual workflows that escalate costs and slow time-to-market. They are recognised as leaders in the digital asset management arena across ANZ.

Andrew has spent his career helping brands, institutions and content creators to solve problems through technology. From being a pioneer in Digital Asset Management tools in1989 that supported digital pre-press and advertising to projects digitising historic content relics, brand portals for asset distribution, content production workflows and integrated asset supply chains and most recently, headless omnichannel content delivery solutions to support modern marketing, e-commerce and digital experiences. Andrew and his team have experienced the evolution of Digital Asset Management and the growing demand for highly collaborative and integrated technology crucial to today’s omnichannel world. They design and implement tailored workflow solutions for agencies, media, brands, the arts, and broader corporate marketing teams with a focus on the value of data integration, preservation, optimisation of process, delivery at scale and continuous innovation.