Digital experience has recently gathered pace as the greatest differentiator for brands trying to connect with their customers digitally. Consumers expect fast, consistent, personalised, impactful and agile digital experiences across every touchpoint and channel. In a digital-first world, brands must deliver on these expectations or risk an erosion of brand loyalty, brand switching and lost sales.
In this TechLab, we’ll discuss tips and real-life examples of how some of the world’s leading brands are using DAM to deliver great digital experiences, reduce spend on content and increase the productivity of their marketing and creative teams.
