DAM Asia-Pacific 2022

The Art and Practice of Managing Digital Media


Product Information Management and DAM

24 March, 13:55 PM

This session will explore key aspects of PIM and DAM, including:

  • Why they are so important 
  • Why they are integral to how we do business
  • How they interrelate and deliver more than the sum of their parts 

There are big challenges in e-commerce and e-retailing, but luckily, they are surmountable.

Sichang Zhou, Regional Content Automation Director, L’Oréal, will review how to break through the diversity of the APAC markets and business ecosystems. It is of fundamental importance to understand the commerce and consumer experiences that drive our businesses.

Sichang will share what he has learned about implementing the right solutions for the market, as well as the need for different approaches to different markets. 

He’ll address the many pitfalls and the mistakes often made and provide insights on how to avoid them.



An Online Event

What others say

It is refreshing to see that the issues Digital Asset Managers face around the world are indeed universal. Events such as these provide an avenue for DAM professionals to discuss challenges and share solutions. By remaining platform agnostic in these sessions, Henry Stewart provides a place for safe and honest discussions.

Shane Appleby
Queensland Art Gallery & Gallery of Modern Art

HS DAM events are definitely a great learning opportunity about DAMs and other related subjects. Each lecture focuses on different topics and ways of integrating DAMs to different fields. Looking forward to other events such as these.

Alizsa Lynn Franco
Cultural Center of the Philippines

The DAM Asia-Pacific conference by HS Events exceeded my expectations. The presenters were very generous and informative and the space was welcoming and inclusive for all levels of DAMS practitioner. Thank you again. 

Lee-Anne Raymond
Museums Victoria