DAM Asia-Pacific 2022
Driving Global Change in a Time of Crisis
The role of the DAM system as the foundation for Les Mills’ future roadmap of marketing support, education, asset delivery and self-service content creation at scale
How did Covid act as the impetus for transformation?
Klaus Roots, Digital Delivery Manager at Les Mills International Ltd will share how the DAM system has been rolled out across 25 global markets, 13 languages and 20,000 club partners.
In this session we will hear:
- What Les Mills International has learned over 10+ years of delivering marketing assets to a global user community, and why it needed re-invention
- The role that Covid played in changing how they deliver campaigns, content and services
- How user pain and frustration drives platform development, functional features, and content growth
- The role of data in better understanding platform, market and client engagement
- The future of DAM in the end-user marketing context:
- Creating greater customer lifetime value by providing tools that make a difference
- Using community feedback to inform our development and content roadmap
- Self-service content creation – templating content across print and digital
- Improved efficiencies in transcreation and campaign delivery
- Integrating DAM across platforms to reduce organisational risk and streamline consistent content delivery in an omni-channel world
What others say
It is refreshing to see that the issues Digital Asset Managers face around the world are indeed universal. Events such as these provide an avenue for DAM professionals to discuss challenges and share solutions. By remaining platform agnostic in these sessions, Henry Stewart provides a place for safe and honest discussions.
HS DAM events are definitely a great learning opportunity about DAMs and other related subjects. Each lecture focuses on different topics and ways of integrating DAMs to different fields. Looking forward to other events such as these.
The DAM Asia-Pacific conference by HS Events exceeded my expectations. The presenters were very generous and informative and the space was welcoming and inclusive for all levels of DAMS practitioner. Thank you again.