DAM Asia-Pacific 2022

The Art and Practice of Managing Digital Media


The Australian Football League’s (AFL) Move to Create Content, Marketing and Digital Workflows Within One Space – A Digitisation Project Like No Other - Bringing Together 22,000 Tapes of Historical Footage

24 March, 10:15 AM

In this session, we’ll hear from Monica Forlano, Head of Production, and Spencer Wilson, Operations and Broadcast Services Manager from the AFL on the extensive digitisation of years of historical tapes, a preservation project not seen before in the history of the AFL.

We’ll explore:

  • How video is at the forefront of the AFL – the DAM’s role in creating match replays and long-form content to share with all
  • Getting management buy-in for the new streaming platform that had to have agility and forward-thinking at its heart
  • The use of AI to create match highlights
  • The importance of categorising the physical assets to ensure rapid deployment of the digitisation process
  • The forethought of developing metadata design in preparation for the creation of file-based ingest to the MAM
  • The value to all stakeholders of the new digitisation – for communication teams through to marketing and content generation
  • The end goal… creating highlights (old and new) and other entertainment formats available for all fans and stakeholders
  • The next phase of the project


An Online Event

What others say

It is refreshing to see that the issues Digital Asset Managers face around the world are indeed universal. Events such as these provide an avenue for DAM professionals to discuss challenges and share solutions. By remaining platform agnostic in these sessions, Henry Stewart provides a place for safe and honest discussions.

Shane Appleby
Queensland Art Gallery & Gallery of Modern Art

HS DAM events are definitely a great learning opportunity about DAMs and other related subjects. Each lecture focuses on different topics and ways of integrating DAMs to different fields. Looking forward to other events such as these.

Alizsa Lynn Franco
Cultural Center of the Philippines

The DAM Asia-Pacific conference by HS Events exceeded my expectations. The presenters were very generous and informative and the space was welcoming and inclusive for all levels of DAMS practitioner. Thank you again. 

Lee-Anne Raymond
Museums Victoria