DAM Asia-Pacific 2022

The Art and Practice of Managing Digital Media

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Andrew Lomas

Co-Founder and Director

Creative Folks IT

Andrew is based in Sydney and his consultancy has been enabling brands and marketers since 2001. Creative Folks are recognised as Australian experts in Digital Asset Management and utilise various vendors technologies to simplify business processes and enable transformation.

Andrew has spent his career helping brands, institutions and content creators to solve problems through technology. From being a pioneer in Digital Asset Management tools in 1989 that supported digital pre-press and advertising to projects digitising historic content relics, brand portals for asset distribution, content production workflows for publishing and now the Omnichannel Content Hub solutions to support modern marketing, e-commerce and digital experiences. Andrew and his team have experienced the evolution of content, and the critical demand for highly collaborative management technology and deliver tailored workflow solutions for creative agencies, publishing houses, brands, the arts in addition to corporate marketing teams with a focus on the value of preservations, optimisation of process and continuous innovation.

What others say

It is refreshing to see that the issues Digital Asset Managers face around the world are indeed universal. Events such as these provide an avenue for DAM professionals to discuss challenges and share solutions. By remaining platform agnostic in these sessions, Henry Stewart provides a place for safe and honest discussions.

Shane Appleby
Queensland Art Gallery & Gallery of Modern Art

HS DAM events are definitely a great learning opportunity about DAMs and other related subjects. Each lecture focuses on different topics and ways of integrating DAMs to different fields. Looking forward to other events such as these.

Alizsa Lynn Franco
Cultural Center of the Philippines

The DAM Asia-Pacific conference by HS Events exceeded my expectations. The presenters were very generous and informative and the space was welcoming and inclusive for all levels of DAMS practitioner. Thank you again. 

Lee-Anne Raymond
Museums Victoria