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DAM and Museums 2024

Tracey Panek

Historian & Director of Archives

Levi Strauss & Co.

Tracey is the Historian for Levi Strauss & Co. and Director of Archives at the company’s world headquarters in San Francisco. She manages the day-to-day workings of the Levi Strauss & Co. Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and other unusual Levi’s® items to add to the Archives.

Tracey is a contributor to Unzipped, the company’s blog, writing about company history, vintage Levi’s® garments, and behind-the-scenes work in the Archives. She narrates the video series From the Levi’s® Archives on YouTube and From the Levi’s® Archives on TikTok. Tracey is the media spokesperson for Levi Strauss & Co. heritage.

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