Creative Tech New York 2024

An exploration of the evolving landscape of the creative industry, addressing the burgeoning demand for diverse and extensive content across today's media platforms.

Advertisers seek an ever-increasing variety of content sizes and formats. Creatives face unprecedented challenges in maintaining quality and consistency.

Covering:

• Current demands and challenges
  • The pressures faced by creatives, including the need for rapid production and the strain on maintaining brand integrity
• The role of AI in creative automation
  • How artificial intelligence is revolutionizing content creation, allowing for more efficient workflows while enhancing creative capabilities
• Future interactions between brands and AI
  • Insights into how brands will leverage AI tools to stay aligned with brand guidelines and kits, integrated seamlessly with Digital Asset Management (DAM) systems and other content platforms
• Empowering designers with AI
  • How AI will act as a superpower for designers, enabling them to focus on creativity while automating repetitive tasks and ensuring brand consistency
• Maintaining brand-centric approaches
  • Strategies for keeping content creation aligned with core brand values, even in an increasingly automated environment