Simon is a Creative Technology Director who consistently drives forward ground-breaking digital projects that are changing the nature of consumer experiences across the globe. He has 18 years of experience working for clients such as Visa, the Science Museum, Sony and Ford. Always putting customers at the heart of the experience Simon has delivered many programmes of work including integrated live digital experience platforms with personalised content that can be shared with visitors instantly. The experiences he creates always connect the client and the customer while being measurable in real-time. He has recently been pushing the boundaries of storytelling techniques using immersive technologies to create innovative stories with emotional resonance. Simon is currently looking into emerging technologies including Gen AI, he has been giving talks and publishing articles regarding the opportunities and risk surrounding it.