Creative Production New York 2023

In-house production has become an increasingly popular strategy for brands to control their content output and increase their marketing impact. However, in-house teams often face challenges, such as limited resources, lack of expertise in specific areas, and difficulty keeping up with fast-changing trends. 

Building effective partnerships can be a crucial component for in-house teams to achieve success, and having a diverse skill set is an important factor to consider when selecting partners. By collaborating with outside experts and resources, in-house teams can enhance their capabilities and achieve better results.

As the marketing landscape continues to evolve, it is increasingly important for businesses to be able to adapt quickly and effectively.  Therefore, in-house teams who combine their own diverse skills with that of their external partners, are better equipped to handle new challenges and stay ahead of the curve.

The panel will consider best practices in shared values and goals, clear communication, and flexibility. All essential when building effective partnerships that drive success.

Join us to discuss:

• How to build effective partnerships and collaborations to achieve business goals.
• Utilizing partnerships to remain competitive: what does a partner need to do to deliver YOUR vision.
• Considerations when choosing a production partner; and, ensuring both parties benefit from the partnership.
• Challenges in developing and maintaining successful partnerships, and how they can be met.