Creative Production New York 2023
Be Your Own In-House AOR
In this fireside chat, you will hear from the team of innovative leaders who have been with Wayfair since the very beginning of their in-house agency journey. Unlike many companies, Wayfair decided to keep all of their broadcast and channel work in-house from day one, without ever relying on an AOR (an agency of record).
This team has continued to shake things up in the industry by up-leveling their in-house talent and taking risks on new channels with minimal external intervention. While many in-house agencies today opt for a hybrid approach, Wayfair has proven that by fostering creativity and pushing boundaries, they can achieve incredible results.
Discover the secrets to Wayfair's success and how they continue to learn and evolve their in-house agency model.
What others say
HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.
HS Creative Production events allowed me to connect and hear from many creative influencers overseeing marketing, operations, and video production. The discussions and content provided me with many tips and ideas to share with my teams.
HS Creative Production events are the place for creatives! They provided me with numerous opportunities to network and learn new concepts.