In this fireside chat, you will hear from the team of innovative leaders who have been with Wayfair since the very beginning of their in-house agency journey. Unlike many companies, Wayfair decided to keep all of their broadcast and channel work in-house from day one, without ever relying on an AOR (an agency of record).
This team has continued to shake things up in the industry by up-leveling their in-house talent and taking risks on new channels with minimal external intervention. While many in-house agencies today opt for a hybrid approach, Wayfair has proven that by fostering creativity and pushing boundaries, they can achieve incredible results.
Discover the secrets to Wayfair's success and how they continue to learn and evolve their in-house agency model.
