First Sessions Announced

We are busy developing an exciting agenda for Creative Production New York 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!

In the meantime, check out the first four sessions announced:

 

Playing Well in the Sandbox

Hear how The Home Depot built an In-House Agency specializing in Retail Media to meet business needs all while navigating the challenge of shifting production work, resetting expectations, and balancing external agency relationships that increased speed to market and improved strategic partnerships.

With Jessica Higgins, Director – Creative Retail Media at The Home Depot


Real World AI: A Case Study in Procedural Design

Join Charles Duncan, Creative Technologist for an interactive session combining multiple generative AI systems with composite media experiences for various channels. Get hands-on as Charles shows you how to accelerate time to market by offloading repetitive tasks in the cloud while centralizing Creative Director control. 

Learn which solutions best maintain brand integrity by using your own content/designs to influence the outcomes of creative intelligence so you can grow your business and actively respond to market changes.

With Charles Duncan, Creative Technologist at Omnicom-Critical Mass


Web3 Production for Sports Marketing

How to utilise NFTs to deeply engage with sports fans

Join Thomas Prevot, Director of Creative Production at Crypto.com in this discussion as he explains how a natural alignment already exists between NFTs and sports. The fanbase is already there. Now brands and sports clubs alike can offer meaningful experiences and reward fans for participating in campaigns and activations.

Using digital collectables to commemorate sporting events and achievements, and through the use of scarcity and utility, these entities can create compelling NFT programs that drive revenue, PR, brand equity and engagement.

With Thomas Prevot, Director of Creative Production, NFT at Crypto.com


Harness the Power of the Community to Achieve your DEI Goals

In a 2021 study by Deloitte, “…high-growth brands frequently established key performance metrics for diversity, equity, and inclusion (DEI) objectives more than their lower-growth competitors.” For those high-growth brands, it's not just bringing seats to the metaphoric table and filling "diversity quotas", it's about having a holistic approach that engages and invests in talent and community.

The people we work with should be as diverse as the world we live in, and each and every aspect of the production process should reflect that. When we bring diverse perspectives, skill sets, and experiences to a project, we create an environment and space that allows creativity to flourish. Join Mofilm CEO, Michelle Vincent, and Executive Producer, Tatiana Spiegel, as they share the real secret weapon to achieving more authentic and powerful storytelling through the power of community.

With Michelle Vincent, CEO and Tatiana Spiegel, Executive Producer at Mofilm