Creative Production Los Angeles 2024
Teenage Mutant Ninja Turtles: Reinventing a Beloved Franchise
How Nickelodeon breathed new life into the TMNT universe for a modern audience
Nick Reid sets out the innovative strategies that rekindled interest in the franchise and captured the hearts of a new generation.
How Nickelodeon:
- Leveraged video platforms
- Tapped into emerging demographics
- Experimented with novel content formats
- Fostered a thriving fan community
The keys to revitalizing a classic IP in today's digital world.
How Nickelodeon navigated challenges, seized opportunities, and built a sustainable future for TMNT (Teenage Mutant Ninja Turtles). Valuable insights on audience engagement, platform utilization, and long-term brand.
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