Creative Production Los Angeles 2023

Ken Madsen is a pioneering force in marketing technology, shaping the landscape with his visionary approach. Often referred to as the “Martech Whisperer,” Ken serves as the Chief Marketing Technologist at Ascendis, where he drives strategy, partnerships, and M&A activities, propelling MarTech advancements for brands and agencies.

Previously in 2017, he founded MAD, a boutique consulting firm delivering tailored MarTech ecosystems that provided measurable business value. The firm's success led to its acquisition by Inspired Thinking Group (ITG) in 2021, where Ken continued to lead M&A, partnerships, and US strategic initiatives. While at ITG, Ken also built out and positioned the Storyteq platform. Through acquisitions and module builds, Storyteq has established itself as a significant player in the CMP space.

Prior to MAD, Ken founded GSG in 1994, offering global marketing production services. Over two decades, GSG grew into one of the largest private production agencies, showcasing Ken's ability to scale and innovate in the marketing technology sphere.

Ken excels in integrating project management, workflow, CMS, PLM, PIM, and DAM tools, ensuring seamless marketing implementation. His strategic vision and technical prowess enable brands to enhance visibility, control, and efficiency. Notable Clients: Ken has led transformative projects for Fortune 1000 companies, including Fidelity Investments, Comcast, Bank of America, Bloomberg, Warby Parker, Pfizer, P&G, Tory Burch, Ralph Lauren, GAP Inc., and more. 

His expertise in defining technology solutions has improved productivity and yielded cost savings for these brands. A true marketing technologist, Ken seamlessly navigates the evolving marketing channels and technology landscapes. His holistic approach aligns brand owners with opportunities, driving growth and delivering more effective solutions. 

Ken serves on various martech company boards and is deeply involved in martech startups. His passion lies in exploring the intersection of technology platforms, ecosystems, marketing strategy, and operations, continually pushing the boundaries of what’s possible in marketing technology. Ken is also an oyster farmer.