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Creative Operations Sydney 2024

Making Creative Work Better

Dave Keating

Co-Founder

Signals

Dave has spent the last 20 years shaping how creative businesses operate, from inside agencies, publishers, and tech companies, to consulting with governments and global brands. His work is grounded in creative operations: building the systems, structures and rhythms that allow creative teams to scale without losing their edge.

Dave is also the founder of Signals, an employee engagement platform used by creative and professional services firms across the world. Signals helps leadership teams track sentiment in real-time, turning staff feedback into a competitive advantage.

His approach is rooted in the Service-Profit Chain, a model that connects employee experience to customer outcomes and business performance, and he specialises in helping businesses find creative flow within commercial constraints.
 

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