Creative Operations On-Demand Content

On-demand online courses by the world's leading Creative Operations experts

The Secrets behind Successful In-House Agencies: how to decide, plan, launch and thrive 
with David Wethey

In-House Agencies (IHAs) are becoming the default for both new creative activity as well as the activities required to power brands within all marketing channels. This series will help you navigate the choices, decide what is best for your organization, get you started on the journey, and improve your set-up to take advantage of best practices.

David Wethey leads a team of ICP and external guest contributors including: James Sanderson (Director of Creative Operations at ICP, formerly COO, Oliver and MD, Wunderman Thompson), Emma Sexton (founder & CEO, MYWW and Inside Out Creative Awards), Jarrett King, Director (Experience Design & Creative, Coca-Cola), Christopher Grakal and Victor Lebon (ICP CEOs) and ICP subject matter experts including Rachel Couvillon, Jing Wang, Courtney Adams, Elliott Brown and Martin Handyside.

Sign up and receive the following...

  • 6 sessions to view on-demand
  • Teaching by leading Creative Operations expert David Wethey
  • Sessions of 75 minutes each
  • Including time for David and his guests to answer participant's questions on the challenges they have faced


Fees for the 6 part course in US Dollars: $299. Click here to register

Fees for the 6 part course in Pound Sterling: £235+VAT. Click here to register

David Wethey introduces the course

Key takeaways from the series

  • A program for assessing the effectiveness of current agency requirements and usage
  • How to review agency needs going forward, and consider both short and longer term goals and KPIs for both external and internal agencies
  • Roadmaps for establishing a new IHA or developing an existing one
  • Tips on managing an IHA successfully, achieving ‘Club Culture’, and building a leadership structure
  • Suggestions on how to achieve a ‘Creative Inside’ philosophy – the standards of strategy and creative that are conventionally believed only to be possible in classic external agencies
  • Ideas on achieving optimum success with the ‘hybrid model’ – managing your external and internal agencies, measuring performance across both, and balancing their respective contributions


For a full breakdown of each session please click here.

Session 1: Introduction
Session 2: Audit
Session 3: Plan
Session 4: Launch & Manage
Session 5: Optimize
Session 6: Realize