Creative Operations On-Demand Content

On-demand online courses by the world's leading Creative Operations experts

DAM Essentials: Technology and Practice - The Foundations, with Theresa Regli

Digital Asset Management is an increasingly important and expanding discipline. The associated technology is proliferating rapidly. A common understanding of the foundations on which all else rests is essential. This four-part series takes apart the nuts and bolts of DAM. It covers what DAM is, how it really works, best practice, technology and how our organizations can reap its benefits.

Sign up and receive the following...

  • 4 sessions available to view on demand
  • A deep-dive exploration into the foundations of DAM and what DAM has evolved into in 2020
    - as a practice and as a technology 
  • Teachings by the world's leading DAM expert Theresa Regli
  • Each session is 75 minutes
  • Including 25 minutes of Theresa answering participant’s questions on challenges they have faced 


Fees for the 4 part course in US Dollars: $299. Click here to register

Fees for the 4 part course in Pound Sterling: £235+VAT. Click here to register

Theresa Regli introduces the course

For a taste of what you can expect, check out this exclusive excerpt from session 1 of the series

About the series

Whether you’re new to DAM or looking to re-acquaint yourself with the technologies, or wanting to get all your colleagues on the same page as to what DAM is and what it’s for, this in-depth webinar series is for you. It helps participants gain a comprehensive understanding of DAM. 

This series is appropriate for those new to DAM, selecting a DAM system, end-users who want to have a deeper understanding of the different things a DAM system can do, and technical implementers who want a better sense of a system's capabilities. Tailored in particular for marketers and content developers who want to be empowered with the knowledge of how DAM technology can improve their situation, this webinar series will help you better identify and communicate your needs, whether you already have a DAM system or are looking to select one.


For a full breakdown of each session please click here.

Session 1: DAM in 2020: The Technology and The Practice
Session 2: DAM Implementation, Staffing, and Governance Scenarios: When, Where and How to Employ DAM
Session 3: Enterprise DAM and the Content Hub Revolution
Session 4: The DAM Vendor Marketplace, and how to approach selection, upgrade, or replacement


"This series helped me to understand how DAM has changed since we started using it and also provided practical information on what to look for in a DAM and what to put in an Request for Proposal. Excellent class."

Karen Graber, Integrated Ocean Drilling Program

"This series has really helped enhance my understanding of DAM systems, ever since I attended this series with Theresa and read her book, I have recognised my future is with DAMs and it has ignited a passion in me that I want to tell the whole world about! I have Theresa to thank for that! Thank you so much for helping me carve out my future in Digital Asset Management and how I can help to evolve the DAM world."

Lynette Conlon, Tourism Northern Ireland