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Creative Operations New York 2024

Lisa Hooper

VP, Creative Operations

BGB Group

Lisa Hooper is VP, Creative Operations for BGB Group, an independent agency specializing in healthcare and biotech advertising. She began her 20+ year career at the in-house agency of National Public Radio (NPR) and most recently served as long-time Executive Producer for world-renowned photographer-director Martin Schoeller, overseeing domestic and global productions for KIA, Amazon, GQ, Vanity Fair, Netflix, National Geographic, and The New Yorker to name a few.  

Marrying an MBA and MFA, Lisa is passionate about aligning the people, processes, and tools/systems necessary to elevate creative while driving business results. Leveraging her roots in integrated production as well as expertise in change management and organizational behavior, Lisa provides efficient, creative-first solutions with a unique ability to foster dedicated, high-performing teams.
 
Currently at BGB Group, Lisa optimizes creative capacity, drives process and resourcing, and improves culture and engagement for ~100 Creatives. She holds an MFA in Interrelated Media from Massachusetts College of Art & Design and an MBA from Simmons College. When she’s not re-envisioning systems, Lisa relishes free time spent on home improvement projects, making cocktails, and with her family.

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