Elevating a brand through creative requires excellence in multiple areas:
- Developing and executing breakthrough creative content
- Consistent on-time delivery at high volumes
- Effective spending and resourcing
Developing these capabilities requires transformation in what team members and teams do, and how they knit together as a larger creative group.
‘Creative Operations’ and ‘Creative Project Management’ are important catalysts in transforming a creative team into a full-service creative group capable of taking on any execution type, of almost any size, in increasing volumes, and all at scale.
In this session, Nick Zappas, Director, Project Management for the Walmart Creative Studio, discusses introducing Creative Project Management at Edelman SoCal and Disney’s Yellow Shoes - the lessons he and the teams learned, and how it informs his new, exciting journey with Walmart.
He will cover five key areas:
- Leadership Alignment
- The Right Launch Window
- Source of Truth Tool Creation
- Real Resourcing
- Version 1.0 & Beyond
Join Nick to learn about his journey and the experiences and insights he is bringing to the world’s largest retailer.
