Creative Operations New York 2023

Making Creative Work Better


Kate Schmieding

Creative Operations Director

Office of General Services | Media Services

Kate is a lifelong creative advocate whose work focuses on the connection between creativity and process. As the Creative Operations Director for New York State’s full-service production house, she helps public agencies connect with the New Yorkers they serve, bolstering campaigns with subjects ranging from cannabis legalization to healthy habits for older adults.

Kate previously worked as a senior account manager for Aha Media Group, partnering with hospitals to build plain-language content to help patients understand complex medical diagnoses and scenarios. She also served as a senior marketing manager and copywriter for Ubisoft Entertainment, leading a six-year creative campaign for the Just Dance brand. Kate’s spare time is filled with poetry writing, weightlifting, and family fun with her husband and two young children.

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin