Creative Operations New York 2022
Successfully Integrating Social Media Marketing into the Creative Workflow
Creative teams often struggle to meet accelerated deadlines necessary for social media assets. The solution is not necessarily more people or more technology.
The answer is communication and a workflow with well-defined goals.
This presentation explores the importance of coordinating creative operations across multiple teams, including:
- Designers
- Marketers
- External communications, including public relations
Is your workflow well documented in a creative brief?
Don’t just email the creative brief; coordinate a kick-off call to identify gaps and set expectations.
Learn how to successfully create consistent and efficient social media assets linked together by using a workflow that is stress-free, and which optimizes the creative process within the fast-paced deadlines of social media marketing.
Speaker
What others say
The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year!
Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.
HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.