Creative Operations New York 2022

Making Creative Work Better


Successfully Integrating Social Media Marketing into the Creative Workflow

May 4, 3:50 PM EDT

Creative teams often struggle to meet accelerated deadlines necessary for social media assets. The solution is not necessarily more people or more technology. 

The answer is communication and a workflow with well-defined goals. 

This presentation explores the importance of coordinating creative operations across multiple teams, including:

  • Designers 
  • Marketers
  • External communications, including public relations 

Is your workflow well documented in a creative brief?

Don’t just email the creative brief; coordinate a kick-off call to identify gaps and set expectations. 

Learn how to successfully create consistent and efficient social media assets linked together by using a workflow that is stress-free, and which optimizes the creative process within the fast-paced deadlines of social media marketing. 


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations