Many organizations are at a critical crossroads where a large percentage of core production and publishing tools are slated to be sunset and replaced. Given that creative teams and technology stacks are constantly evolving, organizations need to establish a stable foundation to guide future cycles of change and ensure that creative assets have long, healthy life cycles.
In this session, you'll hear from Dylan Flesch, Digital Asset Manager, about New York Public Radio's (NYPR) launch of an organization-wide digital asset management (DAM) system. You'll also hear how a shift to product thinking helped NYPR transition from disparate information silos that served as the "final resting places" for creative assets, into metadata-enriched content collections with extended re-use opportunities.
Attendees will gain insights, tips and tricks on product-thinking, and details on developing two valuable resources in these shifts: an organization-wide taxonomy and a technology-agnostic creative process map. Attendees will leave with step-by-step guides on creating and maintaining taxonomies and process maps to streamline creative workflows and get more return on investment from creative assets.
