Creative Operations New York 2022

Making Creative Work Better


Product Thinking Approaches for Creative Operations

May 4, 9:45 AM EDT

Many organizations are at a critical crossroads where a large percentage of core production and publishing tools are slated to be sunset and replaced. Given that creative teams and technology stacks are constantly evolving, organizations need to establish a stable foundation to guide future cycles of change and ensure that creative assets have long, healthy life cycles. 

In this session, you'll hear from Dylan Flesch, Digital Asset Manager, about New York Public Radio's (NYPR) launch of an organization-wide digital asset management (DAM) system. You'll also hear how a shift to product thinking helped NYPR transition from disparate information silos that served as the "final resting places" for creative assets, into metadata-enriched content collections with extended re-use opportunities.

Attendees will gain insights, tips and tricks on product-thinking, and details on developing two valuable resources in these shifts: an organization-wide taxonomy and a technology-agnostic creative process map. Attendees will leave with step-by-step guides on creating and maintaining taxonomies and process maps to streamline creative workflows and get more return on investment from creative assets.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations