Creative Operations New York 2022

Making Creative Work Better


Keynote: Art + Commerce + Culture

May 4, 9:15 AM EDT

How to:

  • Stay True to Your Design Values
  • Be a Consumer Advocate
  • Respect the Culture and its Connection to Commerce

As creatives, no matter your role, the on-task objective is usually:

  • Increased sales
  • Growth
  • Deeper Household (HH) penetration

Question: How do you stay true to your design values by producing some of the best work of your career?

Quick answer: You get into your customers’ heads. Deliver a value proposition they can’t ignore.

Mission accomplished? Think again.

For brand longevity adopt a mantra that has served my career well - from my days as a “Creative Services Manager” to now: “Leave wherever you are better than you found it.”

So, the challenge becomes:

How do you move the profit needle and respect the cultures with which you engage?


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations