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Creative Operations New York 2022
Making Creative Work Better
THIS EVENT HAS NOW ENDED
New York Hilton Midtown Hotel
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Using Behavioral Science and Design Thinking to Develop Powerful Creative Products: Case Studies from International Monetary Fund (IMF) Creative
May 4, 11:25 AM EDT
The in-house creative agency of the IMF has been deploying human-centered design (design-thinking) and behavioral science to power-up their creative production process.
- Why did the IMF set up an innovative digital product development hub within their creative agency?
- How is the IMF Creative using an evidence-based approach to translate to creative development?
Come and learn from real-life examples.
Testimonials
What others say
The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year!
Michaele Cooper
Equinix Inc.
Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.
Kayla Hilditch
Commonwealth Financial
HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.
Britt Godshalk
Edelman Public Relations