Creative Operations New York 2022

Making Creative Work Better


Adapting Your Brand Through Creativity

May 4, 10:15 AM EDT

Today's brands are simple, yet complex; bold yet understated. Creative Operations teams and the agencies they work with, rely more and more on their companies' brand platforms to help define and develop guidelines across an increasing number of channels. Effective brand alignment via your creative assets is the key to customer brand recognition and loyalty. This is even more important in today's market with all the different channels presented to your customers.

In this session, Jennifer Drucker, Head of Creative Operations for Sartorius will discuss how important having a brand platform is, and how to effectively align your creative team with the platform. She will also explain how she and her team translate their brand across a myriad of platforms and asset types. Whether it be social media, photography, or motion graphics, all must be brand aligned, while also keeping business and customer needs at the forefront.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations