Understanding how to accelerate content creation can be really difficult without the right data and infrastructure in place. If the objective is to achieve speed of execution without compromising on quality or consistency, a methodical approach is required, fully embracing the notion of Content Operations.
From encouraging reuse to enabling subject matter experts to weigh in and give approvals, there is so much value to be gained, but only if a team is willing to commit to certain core principles that will be covered in this session along with real brand examples and tangible ROI.
