Creative Operations New York 2022

Making Creative Work Better


Wayne Barringer

Founder and CEO

WBC Advisors

Wayne formed WBC to help creative leaders improve their workplaces. Talent drain, operational chaos, and a sprint to digital has dramatically impacted in-house and independent agencies. WBC trains leaders by providing and guiding them with the cultural, communication and organizational tools to thrive better than ever. The result: greater retention, stronger operations and better reputation and team performance.

Before WBC, Wayne led one of the industry’s most challenging and most successful in-house creative turnarounds at Boeing Content Studio, where the team went from a lagging 55% employee engagement to an elated 85%, becoming one of the most efficient, high-performing, and award-winning creative teams in the world.

Wayne gives back by actively supporting organizations such as Big Brothers Big Sisters, Rescue: Freedom, Races Texas and more. He recreates by climbing mountains like Africa’s Mount Kilimanjaro.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations