Creative Operations New York 2022

Making Creative Work Better


Peter Kain

Executive Creative Director

BBDO New York

Peter Kain is an Executive Creative Director at BBDO New York, overseeing Snickers and Mars Petcare brands. He and his partner Gianfranco Arena created Snickers famous “You’re Not You When You’re Hungry” campaign. Now in its 12th year, the campaign has been activated in over 70 countries, won every major advertising award, and has helped grow Snickers from the #7 to the #1 global chocolate brand. Peter has also created and steered award-winning work for many other brands, including Pedigree, FedEx, Twix, Mountain Dew, and Johnnie Walker. Both BBDO and Peter’s previous agency BBH have strong project management departments. And if Peter doesn’t get interrupted every five minutes during this panel with work emergencies, you can thank his project manager.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations