Creative Operations New York 2022

Making Creative Work Better


Daniel Sergile

Head of Global Creative & Studio Operations

Pat McGrath Labs

Daniel Sergile is a Global Creative Operations Executive with over 20 years of experience in developing and implementing operational excellence for luxury brands. Recently, Daniel was brought on board as the Head of Global, Creative & Studio Operations at Pat McGrath Labs, tasked with developing innovative studio and creative operations eco system that mirror the visionary ethos of the brand's founder. His expertise extends to end-to-end go-to-market content creation and execution across distinguished brands including Ulta Beauty, Estée Lauder, and Armani. Daniel is known for pioneering innovative operational strategies, effectively managing multi-million-dollar creative budgets, driving cohesive workflows, and refining agile go-to-market strategies. His passion for leading and mentoring shines through in his management of both compact and expansive creative, studio production, and project management teams.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations