Creative Operations New York 2022

Making Creative Work Better


Dan Sutton

Founding Partner

Roundpeg Consulting

Dan Sutton is a savvy, seasoned creative strategist - remarkable for the breadth of his accomplishments is the realms of brand, experience, innovation and creative on both the agency side and more recently directly with clients with In-house agency capabilities. Over the course of 15 years in both ad agencies and in-house agencies, working directly with the highest level of leadership to influence creative decisions, Dan chalked-up numerous awards for inspiring creative.

Since founding Roundpeg in 2004, Dan has led mission-critical creative strategy initiatives for brands facing an imperative to jumpstart or accelerate growth. From Starbucks and Target to Constellation Brands (Modelo, Corona, Pacifico) and General Mills, Dan and his team prioritize aligning marketing, insights, and agency (in-house and external) teams on creative opportunities to connect brands with consumer motivators.

In his prior life (on the ad agency side) Dan inspired creative at mainline agencies, JWT, BBDO, as well as premier shops like AMV and Merkley Newman Harty. He capped the agency career as Fallon’s WW Planning Director after inspiring and scaling Citi’s renowned “Live Richly” campaign around the world.


New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations