Creative Operations New York 2022

Making Creative Work Better


Catherine McIntyre-Velky

Consultant, Creative Operations, Process Development and Change Management

McVelky LLC

Catherine McIntyre-Velky is an authority in Creative Operations, Creative Project Management, Integration, and Change Management, with over twenty five years’ experience in many of the country’s most dynamic creative companies. In addition to some of the utmost creative advertising agencies, she has more recently worked with a select group of Fortune 500 companies in the development, build out, and transition to in-house agency operations. Some of her most noteworthy work includes Fallon, Wieden + Kennedy, Arnold, Keurig Dr. Pepper, Walt Disney Worldwide, World Wildlife Fund, Best Buy, Apple, Microsoft, Dell and more. Catherine provides a unique combination of rigorous process, careful consideration and lateral thinking in building collaboration models and improving efficiencies.

Highly specialized in organizational structure and emotional intelligence, Catherine is a problem solver. Catherine is a frequent speaker, conference co-chair, moderator and panelist on subjects related to running in-house or creative agencies. She has taught workshops around the US focusing on creative project management and creative operations. Catherine is known for her support of innovation and creativity, with a keen eye to culture and process. In a multi-channel and ever-changing industry, she recognizes the need for flexibility yet consistency in process, workflow, tools, and role definition.



New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations