Creative Operations New York 2020

Making Creative Work Better


Creative Development Process Frameworks

April 15, 4:00 PM

How to run a more efficient and agile process - workflows, roles and responsibilities, continuous improvements and learning cycles. How consumers connect and interact with brands has changed dramatically.

In order for marketers to be part of this world, the marketing operations model has to evolve, with data and better-connected consumer connections at the core; allowing brands to be where the consumers are, and talk with them rather than just to them, and react and interact with what is relevant in the moment. But delivering better-connected consumer connections and transforming into a truly consumer centered marketing operation is not easy.

In this session we will be looking at some best practice and how a simple process framework can create efficiencies and lead to better work.


Session Leader

What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One