Creative Operations New York 2020

Making Creative Work Better

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David Iscove

Creative Technology Practice Lead

Cella

Cella Creative Technology Practice Lead David Iscove is an influencer in the adoption of cutting-edge creative application solutions related to enterprise-scale new media production and consumer engagement. David believes in empowering creatives by providing the right tools for each job and avoiding compromise. To accomplish this, David has focused his career on system integration design, automation, and data architecture improvements - the heavy lifting behind the scenes which, if performed correctly, enable simplicity on the front end for creatives to do what they do best...be creative!

An expert in high-volume, large-collection Digital Asset Management, David has managed asset properties in the video game industry for market-leader Activision (for whom he produced and managed content for the Guitar Hero franchise: 25+ million units sold) and the recording industry as Director of Archives for Capitol Records through which he helped improve the label’s valuation towards sale to Universal Music Group.

What others say

"Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role."  

Brittany Harman
Reebok

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert
3M

"This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings."

Kelly Borghello
Capital One