Creative Operations New York 2020

Making Creative Work Better

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Kevin Brucato

SVP, Head of Marcom Technology

Jefferies

Kevin is SVP, Head of Marketing & Communications Technology for Jefferies. He began his 25-plus years of experience at Bozell Advertising where he later went on to serve as a creative operations executive for other leading New York agencies. Kevin is driven by a passion for excellence. He takes pride in helping creative operations evolve and avoid the pitfalls that cause destruction, and he focuses on making the impossible, possible. He appreciates the complexity that creativity requires, provides clarity so that organizations can see clearly, and simply put, figures out the best way to get work done.  

Currently at Jefferies, Kevin has oversight of the Marcom Technology that will drive Jefferies’ marketing and communications capabilities to a digital-first and best-in-class framework.  

A self-described troubleshooter, Kevin designs customized creative solutions to achieve optimal operational efficiency and translates complex issues into clear solutions. Kevin holds a BA in psychology from Binghamton University. When he’s not tackling the latest operational challenges, he can be found on the golf course or relaxing with his family.

What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman
Reebok

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert
3M

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One