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Creative Operations Los Angeles 2023

Making Creative Work Better

Wrangling the Creative Process Beast

November 17, 9:40AM PST

When Lisa Bennett was hired as Head of Dell Blue, Dell Technologies 160+ person in-house agency, she inherited a strong team of thinkers and makers as well as a collection of creative challenges. 

The creative development process was over-complicated with numerous people offering opinions on
the work. 

Lisa’s goal was to streamline the process, clarify roles and responsibilities, and provide guidance to those offering creative input.

This session will recount Lisa’s journey, undertaken with partners, Blum Consulting, which led to a more efficient, more effective process, and ultimately a stronger, more impactful creative product.

Testimonials

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
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