Creative Operations Los Angeles 2023
Busting Bias in the Creative Process
In 2022, more than half of the Cannes Lion award winners, across all categories, had diversity, equity, and inclusion at the heart of the work.
In this interactive 30-minute power talk, creative teams will gain the know-how to deliver stronger, more authentic narratives in their creative execution by understanding how to shape an inclusion-first creative process.
When inclusion is at the heart of the creative brief, brands can deliver creative work that taps into fresh audiences and unlocks a new RoI: an improved ROI (return on investment) through a new ‘Return on Inclusion’ (RoI).
How to get ‘inclusion' right? First, we must understand how bias shows up in ourselves, our teams, and the work. With this understanding, we can rewire the process and tell fresh, compelling stories.
Learn how to unpack bias, wherever it shows up in the creative process (spoiler alert: everywhere), and create powerful new narratives that power stand-out creative – which, in turn, grows your brand.
What others say
HS Creative Operations events are not only insightful, but a great way to connect and network!
HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.
The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!