Creative Operations Los Angeles 2023
Pre-Event Tutorial
Further your Creative Operations education with our exclusive Pre-Event Seminar taking place on November 16, 2023. Places are limited so we recommend booking soon to avoid disappointment.
Achieving The Optimum Framework for Measuring Performance in Creative Operations
Wednesday November 16, 9:30am - 12:30pm
In this extended working session, Cella's creative and marketing operational experts will share best practices around identifying the must-have metrics, aggregating the data to support those metrics, and the importance of data visualization to foster a culture of continuous improvement and elevate the voice of creative operations to inform and support strategic objectives.
Declaration of interest and undertaking: This tutorial makes extensive reference to Cella’s technology and what the company has learned working with its clients.
Covering:
- Performance Data: The foundation for assessing operational efficiency and efficacy
- The ‘must-have’ metrics
- The practical art of aggregating data
- Identifying the optimum data set – enough but not too much
- Creating pathways to ensure you have the metrics you need
- Reporting and communicating results – including:
- Data Visualisation
- Exception and out-of-trend reporting
- Using data analysis to ensure creative operations informs and supports strategic objectives
- How a well-structured metrics strategy helps create a culture of continuous improvement throughout the organization
Session Leader:
Nickole Brown, Senior Consultant, Cella