Creative Operations Los Angeles 2023
We are busy developing an exciting agenda for Creative Operations Los Angeles 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
In the meantime, check out the four new sessions announced below:
AI in Motion: Reflecting on AI's Impact on Creative Operations
In this 20-minute quick-fire presentation, we'll journey through the recent advances in AI and their implications for Creative Operations.
Starting with a recap of the key developments from the past 6 months, we will then shift our gaze to the horizon, with a brief tour of potential future trajectories of AI and their likely impacts on Creative Operations.
From emerging technologies to anticipated operational shifts, we'll provide a glimpse into what the future may hold.
This presentation will set the stage for the subsequent panel discussion offering a shared understanding of AI's current state and future prospects
With Nish Patel, Creative Operations Expert.
Wrangling the Creative Process Beast
When Lisa Bennett was hired as Head of Dell Blue, Dell Technologies 160+ person in-house agency, she inherited a strong team of thinkers and makers as well as a collection of creative challenges.
The creative development process was over-complicated with numerous people offering opinions on the work.
With guidance from Blum Consulting, Lisa’s goal was to streamline the process, clarify roles and responsibilities, and provide guidance to those offering creative input.
This session will recount Lisa’s journey, undertaken with partners, Blum Consulting, which led to a more efficient, more effective process, and ultimately a stronger, more impactful creative product.
With Lisa Bennett, VP of Global Brand & Head of Dell Blue at Dell Technologies and T. Alex Blum, Founding Partner Blum Consulting Partners, Inc.
Busting Bias in the Creative Process
In 2022, more than half of the Cannes Lion award winners, across all categories, had diversity, equity, and inclusion at the heart of the work.
In this interactive 30-minute power talk, creative teams will gain the know-how to deliver stronger, more authentic narratives in their creative execution by understanding how to shape an inclusion-first creative process.
When inclusion is at the heart of the creative brief, brands can deliver creative work that taps into fresh audiences and unlocks a new RoI: an improved ROI (return on investment) through a new ‘Return on Inclusion’ (RoI).
How to get ‘inclusion' right? First, we must understand how bias shows up in ourselves, our teams, and the work. With this understanding, we can rewire the process and tell fresh, compelling stories.
Learn how to unpack bias, wherever it shows up in the creative process (spoiler alert: everywhere), and create powerful new narratives that power stand-out creative – which, in turn, grows your brand.
With Ali Hanan, CEO and Debbie Tembo, Inclusion Partner, Creative Equals.
Advancing with AI: Deepening the Dialogue on AI in Creative Operations
Following our "AI in Motion" presentation, this panel discussion will further explore the evolving role of AI in Creative Operations. We'll delve into the opportunities and challenges presented by AI's rapid advancement since we last gathered in New York.
Our panelists will expand on their experiences and observations, discussing:
- The current narrative of AI and its drivers
- The transformation of Creative Ops due to AI capabilities
- Essential considerations for integrating AI into our teams and processes
- Potential future trajectories of AI in Creative Operations
Whether you're a seasoned Creative Ops professional or a newcomer, this panel is a must-attend for those interested in the accelerating impact of AI on creative workflows. Join us as we navigate the exciting journey of AI in our profession.
Moderated by Nish Patel, Creative Operations Expert. Panelists include Michelle Vincent, CEO, Mofilm, Erin Figliolino, Associate Director, Brand Operations, Hello Fresh and Kate Sullivan, Global Head of Creative Operations, HubSpot.
More exciting sessions will be announced in the near future. Make sure to book your spot before October 6 to save $100 with the Early Bird - Register Here.