Creative Operations Los Angeles 2022

Making Creative Work Better


Panel: Modernizing Your Tech Stack – Is Now the Right Time for a Makeover?

October 25, 2:30PM PDT

The underlying technology that supports your needs varies from the simple – just get the job done – to solutions and tools that are fully integrated and more robust.

Our world has changed, and so must the technology and workflow processes that support it. 

Advances in artificial intelligence and automation has forced us to reimagine how we work.

Regardless of your current landscape, is now the right time for complete modernization?

Topics covered include: 

Technology required to support our new ways of working

  • On premise / Hybrid / Remote 
  • Live Events
  • Collaboration

How AI and automation already has or could empower your tech stack?

Are you ‘connected’ (and what does it mean not to be ‘connected’)?

  • APIs / Data transfer

What are the must have key tools you need?

  • Campaign Management
  • Digital Workplace (the modern version of the Intranet)
  • CMS / DAM / VCM / MAM
  • Work Management
  • Analytics
  • Dashboards (Tableau / Power BI)

Streamline and Standardize

  • Vendor Ecosystems - benefits of a unified platform 
  • Cost benefits
  • Data lakes

In this session, we will be exploring ‘the art of the possible’ when modernizing your current tech stack. Join us as we explore if now is the right time to schedule your tech stack tune-up.

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin