Creative Operations Los Angeles 2022

Making Creative Work Better


Why the Future of Creative Production is Automated

October 25, 10:45AM PDT
The cycle of creative production has never been this hectic. It seems like there is always a new ask, task, or media plan that needs to be filled with effective, on-brand creative assets. Automation will never replace craft or genius creative thinking but it can come in handy when it comes to the repetitive, mundane tasks that eat up time, resources, and money in creative operations. Join this talk by the Creative Automation Company Celtra for a look into the forces driving the shift to automation in creative production, use cases, and how to best equip your in-house team for success.
Key takeaways:
  • Industry trends driving the need for creative automation
  • Applications and production use cases for faster and more affordable production
  • Change management when automating and centralizing production

What others say

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Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

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