Conferences are places where experts in their field come to present their neatly packaged wins, teach detailed how-to's, and share cool innovations.
But if we’re honest, we’ve got 100 flops for every win.
In this session, Kate Sullivan, Global Head of Creative Operations, HubSpot and Amy Strickland, Senior Director, Marketing Operations, Athleta will put each other in the hot seat to talk about the stuff that no one wants to talk about: flubs, flops, and failures.
We’ll share some specific failures from each of our careers, as well as anonymous shares from a survey sent to industry leaders.
We’ll talk about how those flops pivoted into learnings, and what’s to be gained by talking about this at all.
There will be ample time for informal therapy, true confessions, and Q&A.
