Creative Operations Los Angeles 2022

Making Creative Work Better


The F Words: A Conversation on Creative Ops Flops and Leadership Fails

October 25, 12:25PM PDT

Conferences are places where experts in their field come to present their neatly packaged wins, teach detailed how-to's, and share cool innovations. 

But if we’re honest, we’ve got 100 flops for every win.

In this session, Kate Sullivan, Global Head of Creative Operations, HubSpot and Amy Strickland, Senior Director, Marketing Operations, Athleta will put each other in the hot seat to talk about the stuff that no one wants to talk about: flubs, flops, and failures

We’ll share some specific failures from each of our careers, as well as anonymous shares from a survey sent to industry leaders.

We’ll talk about how those flops pivoted into learnings, and what’s to be gained by talking about this at all. 

There will be ample time for informal therapy, true confessions, and Q&A.

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin