Why is it that marketers are prepared to spend painstaking weeks or even months planning and negotiating scope with their external creative partners but when it comes to the internal agency, there is a lack of clarity about expectations and the remit is not clearly defined? For the in-house agency to plan capacity and resources, they must know what’s coming. The best way to set up the in-house for success is to scope them in advance.
In this session, Andrea Ruskin, Strategic Advisor of Blum Consulting Partners, Inc., will talk through the advantages of scoping and planning and how to initiate those conversations with marketers to get ahead of the work and be a more strategic partner.
