Creative Operations Los Angeles 2022

Making Creative Work Better


Scoping the In-House Agency for Success

October 25, 10:15AM PDT

Why is it that marketers are prepared to spend painstaking weeks or even months planning and negotiating scope with their external creative partners but when it comes to the internal agency, there is a lack of clarity about expectations and the remit is not clearly defined? For the in-house agency to plan capacity and resources, they must know what’s coming. The best way to set up the in-house for success is to scope them in advance.

In this session, Andrea Ruskin, Strategic Advisor of Blum Consulting Partners, Inc., will talk through the advantages of scoping and planning and how to initiate those conversations with marketers to get ahead of the work and be a more strategic partner.


What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin