Creative Operations Los Angeles 2022

Making Creative Work Better


Global to Local: How to Stay True to Your Brand

October 25, 3:30PM PDT

When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down, becoming vanilla, or – worst case – becoming unrecognizable. But there are ways to stay authentic as you’re localizing your global brand. In this session with Thomas Meichtry, Account Director at Frontify, you’ll find out how effective brand governance can help you overcome global-to-local brand management challenges such as brand inconsistency and inefficiencies.

Why you should attend:

  • Understand the factors that are causing global brands to focus on brand governance
  • Learn the different approaches to global brand governance
  • Identify future trends to manage and govern your global brand
  • See real-life examples of what not to do when it comes to brand governance

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin