When a brand reaches multiple markets, cultures, or languages, it runs the risk of getting watered down, becoming vanilla, or – worst case – becoming unrecognizable. But there are ways to stay authentic as you’re localizing your global brand. In this session with Thomas Meichtry, Account Director at Frontify, you’ll find out how effective brand governance can help you overcome global-to-local brand management challenges such as brand inconsistency and inefficiencies.
Why you should attend:
HS Creative Operations events are not only insightful, but a great way to connect and network!
HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.
It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!