Creative Operations Los Angeles 2022

Making Creative Work Better


Rich Cassone

Technical Marketing Manager


Rich works on the team that evangelizes WoodWing's DAM solution to the world. Before taking on the role of Technical Marketing Manager, he worked in pre-sales, down in the trenches with our clients. This front-line experience helped him develop a unique point-of-view about marketing technology, the true needs of our clients, and the importance of core functionality over bespoke feature sets. Prior to joining WoodWing in 2015, Rich worked at Time Inc. on the team that produced the first iPad editions of Time, Sports Illustrated, & Fortune Magazines. He believes passionately in the power of story and the technology of storytelling. In addition to his work with WoodWing, Rich runs an acting studio in Los Angeles where he is blessed to work with artists who are continually pushing the envelope by discovering new ways to share their vision of the world and use new technology to reach new audiences. Their discoveries fuel his passion for storytelling & technology as tools that help people live.

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin