Creative Operations Los Angeles 2022

Making Creative Work Better


Catherine McIntyre-Velky

Consultant, Creative Operations, Process Development and Change Management

McVelky LLC

Catherine McIntyre-Velky is an authority in Creative Operations, Creative Project Management, Integration, and Change Management, with over twenty five years’ experience in many of the country’s most dynamic creative companies. In addition to some of the utmost creative advertising agencies, she has more recently worked with a select group of Fortune 500 companies in the development, build out, and transition to in-house agency operations. Some of her most noteworthy work includes Fallon, Wieden + Kennedy, Arnold, Keurig Dr. Pepper, Walt Disney Worldwide, World Wildlife Fund, Best Buy, Apple, Microsoft, Dell and more. Catherine provides a unique combination of rigorous process, careful consideration and lateral thinking in building collaboration models and improving efficiencies.

Highly specialized in organizational structure and emotional intelligence, Catherine is a problem solver. Catherine is a frequent speaker, conference co-chair, moderator and panelist on subjects related to running in-house or creative agencies. She has taught workshops around the US focusing on creative project management and creative operations. Catherine is known for her support of innovation and creativity, with a keen eye to culture and process. In a multi-channel and ever-changing industry, she recognizes the need for flexibility yet consistency in process, workflow, tools, and role definition.


What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin